Process · March 30, 2026 · 5 min read
Shipping fast without being sloppy
Our internal playbook for taking a website from kickoff to launch in 8 weeks — and why deadlines are a design tool.
The best constraint is the calendar. A project with no deadline grows tentacles — extra pages, extra rounds, extra opinions. A project with a hard launch date stays focused.
Our 8-week template: Week 1 — strategy & sitemap. Weeks 2–3 — design system + key pages in Figma. Weeks 4–6 — build in parallel. Week 7 — content load & QA. Week 8 — launch.
It works because we kill scope creep aggressively. New ideas get parked in a 'phase 2' doc. They almost always turn out to be less important than they felt in the moment.